ISSN 0377-9556 (PRINT)
ISSN 2383-9457 (ONLINE)
ISSN 2383-9457 (ONLINE)
| No. of products (%) | 5-year increase rate (%) | p for trend | |||||
|---|---|---|---|---|---|---|---|
| 2017 (n=5640) | 2018 (n=5359) | 2019 (n=6010) | 2020 (n=6938) | 2021 (n=10394) | |||
| Relationship between advertiser and advertising agency | |||||||
| Advertisers and agencies are same | 141 (2.5) | 584(10.9) | 1057(17.6) | 1404(20.2) | 2170(20.9) | 1439 | <.0001 |
| Advertisers and agencies are different | 5499(97.5) | 4775(89.1) | 4953(82.4) | 5534(79.8) | 8224(79.1) | 49.6 | |
| Type of drugs | |||||||
| Over-the-counter drugs | 4775(84.7) | 4485(83.7) | 5275(87.8) | 6141(88.5) | 9372(90.2) | 96.3 | <.0001 |
| Prescription drugs | 865(15.3) | 874(16.3) | 735(12.2) | 797(11.5) | 1022(9.8) | 18.2 | |
| Media | |||||||
| Prints etc. | 2321(41.2) | 2223(41.5) | 2060(34.3) | 1665(24.0) | 2249(21.6) | -3.1 | <.0001 |
| Broadcast | 982(17.4) | 1037(19.4) | 945(15.7) | 798(11.5) | 840(8.1) | -14.5 | |
| Online | 2337(41.4) | 2099(39.2) | 3005(50.0) | 4475(64.5) | 7305(70.2) | 212 | |
| ATC classification | |||||||
| Alimentary tract and metabolism(A) | 1550(27.5) | 1654(30.9) | 1935(32.2) | 1847(26.6) | 2797(26.9) | 80.5 | <.0001 |
| Blood and blood forming organs(B) | 17(0.0) | 12(0.2) | 12(0.2) | 10(0.1) | 13(0.1) | -23.5 | |
| Cardiovascular system(C) | 86(1.5) | 174(3.3) | 289(4.8) | 132(1.9) | 404(3.9) | 369.8 | |
| Dermatologicals(D) | 596(10.6) | 519(9.7) | 954(15.9) | 1366(19.7) | 2255(21.7) | 278.4 | |
| Genitourinary system and sex hormones(G) | 218(3.9) | 197(3.7) | 235(3.9) | 501(7.2) | 836(8.1) | 283.5 | |
| Antiinfectives for systemic use(J) | 865(15.4) | 873(16.3) | 722(12.0) | 795(11.5) | 1023(9.9) | 18.3 | |
| Musculo-skeletal system(M) | 507(9.0) | 434(8.1) | 684(11.4) | 872(12.6) | 1458(14.0) | 187.6 | |
| Nervous system(N) | 235(4.2) | 166(3.1) | 235(3.9) | 267(3.9) | 457(4.4) | 94.5 | |
| Antiparasitic products, insecticides and repellents (P) | 0(0) | 1(0.02) | 8(0.1) | 6(0.1) | 0(0) | - | |
| Respiratory system(R) | 1425(25.3) | 1230(23.0) | 759(12.6) | 848(12.2) | 867(8.3) | -39.2 | |
| Sensory organs(S) | 133(2.4) | 86(1.6) | 168(2.8) | 291(4.2) | 270(2.6) | 103.0 | |
| Various(V) | 4(0.1) | 12(0.2) | 6(0.1) | 2(0.03) | 11(0.1) | 175.0 | |
| Decision after review | |||||||
| Accepted | 4447(78.9) | 4328(80.8) | 4453(74.1) | 4775(68.8) | 6356(61.2) | 42.9 | <.0001 |
| Modification needed | 1153(20.4) | 904(16.9) | 1490(24.8) | 2064(19.8) | 3877(37.3) | 236.3 | |
| Inadequate | 39(0.7) | 120(2.2) | 61(1.0) | 99(1.4) | 161(1.6) | 312.8 | |
| Rejected | 1(0.02) | 7(0.1) | 6(0.1) | 0(0) | 0(0) | -100 | |