ISSN 0377-9556 (PRINT)
ISSN 2383-9457 (ONLINE)
ISSN 2383-9457 (ONLINE)
| Characteristics | Odds ratios (95% confidence interval) | |
|---|---|---|
| Discordance between advertisers and advertising agencies | 0.68 | (0.64-0.72) |
| Drug type | ||
| Over-the counter drug | 1 (reference) | |
| Prescription drugPrescription drug | 0.28 | (0.10-0.84) |
| Media | ||
| Prints etc. | 1 (reference) | |
| Broadcast | 0.98 | (0.90-1.06) |
| Online | 1.34 | (1.27-1.42) |
| ATC classification | ||
| Alimentary tract and metabolism (A) | 1 (reference) | |
| Blood and blood forming organs (B) | 1.30 | (0.78-2.15) |
| Cardiovascular system (C) | 0.99 | (0.86-1.13) |
| Dermatologicals (D) | 0.96 | (0.90-1.04) |
| Genitourinary system and sex hormones (G) | 0.71 | (0.64-0.79) |
| Antiinfectives for systemic use (J) | 1.91 | (0.64-5.69) |
| Musculo-skeletal system (M) | 1.13 | (1.04-1.22) |
| Nervous system (N) | 0.85 | (0.75-0.96) |
| Antiparasitic products, insecticides and repellents (P) | 0.50 | (0.14-1.77) |
| Respiratory system (R) | 0.62 | (0.57-0.67) |
| Sensory organs (S) | 1.82 | (1.58-2.08) |
| Various (V) | 5.50 | (2.62-11.52) |