약학회지

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Table. 3.

Table. 3.

Survey respondents’ perceptions on pharmacist-run personal broadcasting

Question Response n %
Total no. of respondents 218 100.0
No. of pharmacist-run personal broadcasting channels estimated by respondents <10 22 10.1
10 - <30 76 34.9
30 - <60 47 21.6
60 - <90 14 6.4
90 - <120 27 12.4
120 - <300 16 7.3
≥300 16 7.3
Whether to watch pharmacist-run personal broadcasting Not at all 79 36.2
Rarely 67 30.7
Sometimes 69 31.7
Often 3 1.4
Perception on public’s exposure to pharmacist-run personal broadcasting Very negative 2 0.9
Negative 27 12.4
Neutral 97 44.5
Positive 66 30.3
Very positive 26 11.9
Effects of pharmacist-run personal broadcasting on entire pharmacist group Very negative 10 4.6
Negative 73 33.5
Neutral 33 15.1
Positive 92 42.2
Very positive 10 4.6
Social influence of pharmacist-run personal broadcasting in the future Smaller than now 3 1.4
Similar to now 46 21.1
A little bigger than now 137 62.8
Much bigger than now 32 14.7
Concerns about pharmacist-run personal broadcasting (Multiple answers allowed) Increasing the tendency to trust YouTubers more than face-to-face pharmacists 112 51.4
Overlooking the importance of safe drug use due to increased opportunities for personal choice 48 22
Spreading unverified information 153 70.2
Disclosure of biased information and possibility to lead to product purchase 164 75.2
Social image falls due to deviant behavior of some YouTubers 108 49.5
Necessity of self-regulation of pharmacist-run personal broadcasting by the Korea Pharmaceutical Association Strongly disagree 20 9.2
Disagree 44 20.2
Agree 108 49.5
Strongly agree 46 21.2
Appropriate method for self-regulation of pharmacist-run personal broadcasting (Multiple answers allowed) Obligation to report to the Pharmaceutical Association 45 20.6
Composition of deliberation committee and periodic monitoring 116 53.2
Establishment of guidelines for pharmacist-run personal 95 43.6
Operating a civil petition counter to report YouTuber delivers false or incorrect information 137 62.8
No regulation required 7 3.2
Yakhak Hoeji 2022;66:152-9 https://doi.org/10.17480/psk.2022.66.3.152
© 2022 Yakhak Hoeji