ISSN 0377-9556 (PRINT)
ISSN 2383-9457 (ONLINE)
ISSN 2383-9457 (ONLINE)
Survey respondents’ perceptions on pharmacist-run personal broadcasting
| Question | Response | n | % |
|---|---|---|---|
| Total no. of respondents | 218 | 100.0 | |
| No. of pharmacist-run personal broadcasting channels estimated by respondents | <10 | 22 | 10.1 |
| 10 - <30 | 76 | 34.9 | |
| 30 - <60 | 47 | 21.6 | |
| 60 - <90 | 14 | 6.4 | |
| 90 - <120 | 27 | 12.4 | |
| 120 - <300 | 16 | 7.3 | |
| ≥300 | 16 | 7.3 | |
| Whether to watch pharmacist-run personal broadcasting | Not at all | 79 | 36.2 |
| Rarely | 67 | 30.7 | |
| Sometimes | 69 | 31.7 | |
| Often | 3 | 1.4 | |
| Perception on public’s exposure to pharmacist-run personal broadcasting | Very negative | 2 | 0.9 |
| Negative | 27 | 12.4 | |
| Neutral | 97 | 44.5 | |
| Positive | 66 | 30.3 | |
| Very positive | 26 | 11.9 | |
| Effects of pharmacist-run personal broadcasting on entire pharmacist group | Very negative | 10 | 4.6 |
| Negative | 73 | 33.5 | |
| Neutral | 33 | 15.1 | |
| Positive | 92 | 42.2 | |
| Very positive | 10 | 4.6 | |
| Social influence of pharmacist-run personal broadcasting in the future | Smaller than now | 3 | 1.4 |
| Similar to now | 46 | 21.1 | |
| A little bigger than now | 137 | 62.8 | |
| Much bigger than now | 32 | 14.7 | |
| Concerns about pharmacist-run personal broadcasting (Multiple answers allowed) | Increasing the tendency to trust YouTubers more than face-to-face pharmacists | 112 | 51.4 |
| Overlooking the importance of safe drug use due to increased opportunities for personal choice | 48 | 22 | |
| Spreading unverified information | 153 | 70.2 | |
| Disclosure of biased information and possibility to lead to product purchase | 164 | 75.2 | |
| Social image falls due to deviant behavior of some YouTubers | 108 | 49.5 | |
| Necessity of self-regulation of pharmacist-run personal broadcasting by the Korea Pharmaceutical Association | Strongly disagree | 20 | 9.2 |
| Disagree | 44 | 20.2 | |
| Agree | 108 | 49.5 | |
| Strongly agree | 46 | 21.2 | |
| Appropriate method for self-regulation of pharmacist-run personal broadcasting (Multiple answers allowed) | Obligation to report to the Pharmaceutical Association | 45 | 20.6 |
| Composition of deliberation committee and periodic monitoring | 116 | 53.2 | |
| Establishment of guidelines for pharmacist-run personal | 95 | 43.6 | |
| Operating a civil petition counter to report YouTuber delivers false or incorrect information | 137 | 62.8 | |
| No regulation required | 7 | 3.2 |